Artificial intelligence (AI) and machine learning are revolutionizing the real estate industry. Machine learning is a growing and diverse field of artificial intelligence which studies algorithms that are capable of automatically learning from data and making predictions based on data. Machine learning is one of the most exciting technological areas of study today. Each week there are new advancements, new technologies, new applications, and new opportunities. It’s inspiring, but also overwhelming.
At Produvia, we created this guide to help you keep pace with all these exciting developments. Whether you’re currently employed in the real estate industry, or just pursuing an interest in the subject, or working with us, there will always be something here to inspire you.
Real Estate Industry
What is real estate?
Real estate includes both the parcel of land and the structure built upon it. It also includes all-natural resources found on the property such as water, minerals, and crops. Real estate refers to immovable property, particularly housing units and buildings. With such terminology, it becomes clear that the profession of real estate involves buying, selling, and renting of land parcels, housing units, and commercial buildings.
Who will benefit from reading this?
This blog is intended for anyone involved with the profession of real estate, including, but not limited to: realtors, property managers, assessors, appraisers, real estate agents, and brokers.
At Produvia, we wanted to make this blog an extremely useful and valuable resource for everyone.
Types of Real Estate
It is important to differentiate between commercial and residential real estate, in order to better understand this complex industry.
Commercial Real Estate
Real estate that is used to generate profits or income is termed as commercial real estate. It is commonly referred to as investment or income property. Any property that contains more than five housing units and generates rental income for the owner is called Commercial Real Estate (CRE). However, the term CRE is mostly reserved for buildings containing offices, retail showrooms, or factories. Commercial real estate investing is a business that attracts people who have knowledge, experience, or resources to make investments.
2. Residential Real Estate
Real estate that consists of single-family homes and buildings with up to four residential units is considered Residential Real Estate (RRE). The term RRE also includes all cooperative units as well as condominiums. One can become a real estate investor by simply buying homes and rental properties. Those who fix and flip homes are also called real estate investors. Flipping is the act of buying a home at lower than its market value in as-is condition, repairing it, and then selling it at a higher price for profit.
Practical AI in Real Estate
Machine learning, computer vision (CV) and natural language processing (NLP) are currently being used in the real estate industry. At Produvia, we reviewed hundreds of research papers to save you time in selecting your next AI project.
Finding the Market Value of a Building
Predict demand in the market depending upon the location and features of a listing.
Predict house prices based on its location, age of the structure, living spaces, number of rooms including bedrooms and bathrooms, energy efficiency, and the quality of life in the area. It also considers the type of property, commute time, and mode of transport involved.
Automatic Document Scanning
AI helps in the scanning of documents by identifying red flags and key terms. It uses NLP for scanning and does it in quick time to obliterate the need for manual due diligence.
Predicting Long Term Value (LTV)
Predict long term value (LTV) of new listings.
Predicting Customer Lifetime Value (CLV)
AI helps in the prediction of long term value of listings.
Real Estate Image Recognition
AI can classify images to help in search of similar properties for comparison.
Classify User Needs
AI can help in identifying user needs by using NLP and analyzing user behavior and content generated.
AI can also help in finding unique aspects of a property using NLP.
Machine learning, an advanced form of AI, can carry out analysis of past deals and interactions. This helps property owners, real estate agents, and tenants in understanding parameters for matching offers.
Automated Underwriting Process
Machine learning can be used to analyze historical income data. This helps in automation of the underwriting process of commercial mortgage.
Generating Real Estate Listing Bios
Machine learning can use Natural Language Generation (NLG) to produce high-quality listing bios for realtors to be used in their websites and profiles of LinkedIn.
Commercial Property Segmentation
AI and machine learning can be used to combine commercial properties in different categories.
Mortgage-Backed Security Portfolio Analysis
In a time when there is a boom in refinance and defaults, machine learning can be very helpful in predicting prepayments.
Predicting Value of Property
Machine learning has proved to be a great help in finding the approximate value of residential properties. It can do so through analysis of large amounts of data that is collected from various sources like census roles, police records, social media, and places like schools and grocery stores.
Classification of Seller Score
Machine learning can tell you how likely a property owner is to sell to you. This is done through analysis of data that includes demographics, income levels, events in his life, purchasing behavior, and so on.
Targeting Real Estate Markets
Extremely Randomized (ER) Trees can be applied to identify and rank markets according to their performance. ER Trees makes use of traditional data and alternative data sets.
Predicting Time to Close
Machine learning technologies can also predict the expected time of closing a home in a market taking into account factors like market cycles and season.
Predicting Time to Call
Machine learning can tell you the best time to call or send an email.
Predicting Where to Focus Marketing
Machine learning can help in identifying the right media to attain the goals of marketing. It can help in saving your time, effort and money on marketing.
Predicting Customer Language
You can learn what language and tone to use with a customer with the help of machine learning.
Effective Lead Management
Machine learning can analyze historical sales records to predict the properties that are most likely to sell within a time frame.
Automated Property Valuations
Machine learning is helping in automated property valuations.
Chatbots are helping in sales of properties.
Chatbots can be used to get an office or property on lease.
Chatbots can answer questions regarding the availability of space, register for open houses, and schedule appointments.
Chatbots can ask customers questions about suitable properties while creating customer profiles to further develop relationships.
Predict Zoning Developments
Machine learning can predict what kind of zoning developments is likely to take place in a community.
Buy and Sell Properties
You can identify potential buyers using machine learning that analyzes clicks on your ad and the recent purchasing decisions of these customers.
Maximize City Space
Analysis of big data through machine learning can give an idea about potential developments in a city.
Enhance Building Automation
Analysis of data gathered from the internet of things devices, it is possible to improve the automation of buildings.
Mortgage Fraud Detection and Prevention
Mortgage fraud has gained prominence. Mortgage fraud is any scheme designed to obtain a mortgage under false pretenses. It can be a simple act of falsifying information on a loan application or more sophisticated schemes involving one or several parties with the intent of defrauding a financial institution and other innocent parties of money through a mortgage loan. Luckily, machine learning models are ideally suited to recognize and detect early and late signs of mortgage fraud.
Title Defect Detection (or Cloud Detection)
It’s possible to use machine learning to title defects, also known as clouds. A title defect refers to any potential threat to a current owner’s full right or claim to sell a property. AI system can be used to detect errors in the public records, mechanic’s liens, bankruptcies, liens for child support, liens for past-due spousal support, unknown liens, delinquent taxes, illegal deeds, undiscovered encumbrances, unknown easements, boundary/survey disputes, missing heirs, forgeries, undiscovered wills, or false impersonation of previous owners.
Title Fraud Detection
Incidents of real estate title fraud are very common and
homeowners and lenders are irresistible targets for fraud artists. Real estate title fraud against a homeowner occurs when someone fraudulently uses a homeowner’s identity to assume the title to their property and then sells the home or takes out a new mortgage. Detecting title fraud is now possible thanks to machine learning models that solve anomaly detection, face verification, and face recognition.
Title Insurance Policy Recommendations
A recommendation system can be built to offer suggestions for insurance policies and packages. Residential title insurance policies can insure houses, condominiums, cottages, rental units, vacant land, cooperatives, leased properties, and rural properties. Commercial title insurance policies, on the other hand, include office buildings, industrial buildings, shopping centers, apartment buildings, rental units, warehouses, vacant commercial land, and leased commercial properties.
Predict Market Bubbles
Machine learning can be used to predict changes in a housing market based upon inventory, interest rate changes, annual income changes, and monthly rents.
Machine learning and natural language generation can help in doing research about a housing market to prepare a consolidated report.
Deep learning can identify risky market trends.
Answer Questions Using Chatbot Assistants
Chatbots can be used to answer queries of customers about leasing terms.
Realtors can use chatbots to direct visitors to relevant pages.
Analysis of risk and financial projections through machine Learning can help investors in setting goals for income and growth.
Investors can use machine learning to identify properties that match their criteria.
Investors can also use machine learning to stay away from properties that do not fall within their investment parameters.
Builders can use AI to automate their purchases of materials.
Machine learning can predict when it is time for maintenance or replacement of systems through monitoring of data.
By analyzing features that impact rents and expenses, machine learning can help in building automation and expansion.
Enrich CRM Data
AI can integrate with CRM to analyze leads that are most likely to become customers.
Housing Market Predictions
Create time-series forecasting or time-series prediction models using machine learning or deep learning algorithms based on housing market data.
Start an AI project
At Produvia, we produce intelligent software. Interested in “solving real estate” using machine learning or deep learning technologies?